I`ve heard a lot about lulu, but I always wondered how they
make money - I guess it`s a "we don`t get paid unless you get paid"
sort of thing?
Well, print-on-demand service providers like lulu.com actually do not
invest any money specifically on your book until they sell one. This is
the advancement in digital printing technology that has allowed these
companies to offer this new business model. (Using digital printing
technology, even a single book can be printed quite cost-effectively).
On the other hand, traditional publishers get your books printed by
offset printing method. This method requires a large number of copies
to be printed at a time for the process to be cost effective. So, the
traditional publishers need to *invest* money if they commit to publish
Which do you think is better, self publishing or trying to
persuade a publisher/editor to do the marketing for you?
Well, if you could persuade a traditional publisher to publish and
market your book, that is definitely a great achievement (in my
opinion), as there are very few writers who have actually achieved fame
through self-publishing ( But, I think this traditional concept will
surely change in very new future).
What do you think about ebooks? It today`s world of
instant gratification, an ebook is cheaper and easier to obtain.
Well, it depends upon what the book is about. If the book is a DIY type
or a Technical Reference, I would prefer to download it fast. But, if
it’s a classic novel, I would always like a hardcover or a paperback to
be delivered to my home :-)
I read your profile and I understand that you are in resume writing
biz. If you intend to publish book related to your biz, I think, e-book
is very good option.
In fact, I researched these publishing options because I am myself considering publishing a book related to “Export Opportunities in the Caspian Region (Former USSR)”
And, I definitely want it to be in e-book format for immediate
download. But, then I know there are a lot of business people,
especially those into oil & energy, who would love to have a
hard copy, so I am considering both the options.
Good Luck and do let us know when you publish your e-book; many of us may love to download your words of wisdom :-)
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