I have a client who`s a computer trainer. She didn`t have a lot of money to spend on advertising, and she desperately needed clients. After consulting with her, I realized that she had a unique aspect to her business. Unlike other computer trainers in the area, she would actually come into your home and train you at your convenience - 7 days a week. No one else in the surrounding areas was making housecalls. That was her "unique selling proposition." That was her advantage. I made a telephone call to the local newspaper, and voila...instant interview!
Because of that newspaper interview, my client`s business increased to the point that she is now considering hiring other computer trainers to help her with the additional business that she has received.
By the way, this method of free advertising not only works with newspapers, it works with the electronic media as well, including television, radio and the internet. How do I know? Because I`ve used this method to acquire free advertising for several of my clients. Technically, it`s called "free publicity," but it`s all the same thing.
Is there something unique or interesting about your home business? You may be able to use that to your advantage to get free advertising. It`s worth a shot isn`t it? After all, it`s only going to cost you a phone call.
If you`re tired of all the money-making
hype, lies and scams...read this!
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