- 1
Give a detailed description of your business. Explain what inspired your idea and specify how your product or service is different and/or better than what is currently on the market. Highlight the education and experiences that qualify you to make your business idea a reality.
- 2
Identify your target market, who they are and how you will reach them. Talk to community expects that serve your target market; utilize surveys and focus groups to research their habits and tastes. Learn all you can about your market; be able to detail what they read, where they eat and shop, their spending habits even their daily routines. The better you know your market, the more successful your endeavor will be.
- 3
Determine the external factors that can affect your business and/or demand for your product. Investigate economic and technology trends thoroughly; make reasonable preparations to accommodate the implications of these trends throughout your business plan.
- 4
Research your competition. Subscribe to and regularly read the trade publications and visit similar businesses in your area. Take note of the best and worst of what you see; use the information to help you formulate the things you will emulate, the ones you can do better and what not to try. Local business people may view you as competition and be reticent about talking with you; call similar businesses outside your market range and talk to the owners about their experiences. Ask questions about the pitfalls and stumbling blocks; knowing the struggles other entrepreneurs have faced will help you avoid them.
- 5
Obey the law. Find out what licenses and permits your state requires from the Secretary of State's office; make sure you ascertain the cost involved. Request an Employer Identification Number from the Internal Revenue Service, if you will have employees. Your Social Security number is adequate if you will be operating your business solo.
- 6
Prove your idea can operate as a viable business. Take into account the costs of facilities, labor, equipment, manufacturing, development and distribution; establish that you can produce your product or service with cost effective efficiency.
- 7
Ascertain your money markers; these are honest projections of your financial requirements. Work backward---determine how much money you need to make annually. Divide by 12 to identify your monthly need, by four for weekly and by five for daily. Detail how you will achieve your daily number and how long it will take. Set your financial goals and expectations accordingly.
- 8
Write a concise summary of your venture; be confident but not starry eyed or naive. Use bullets to highlight the crucial points like your mission, customer base, how you'll attain your goals and an investment versus profit statement. Your business plan is complete; put it into action.
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