I love being in control, but I don't want to get in over my head when there is an easier and more efficient route. I would like to open up an online store selling things that I have created. I don't need anything flashy, just the regular bells and whistles to start. Is it better to pay a site to handle all the stuff like web site set up, payment gateways/merchant accounts...or is it better to do something like a wordpress ecommerce site with a third party processor and/or merchant account. I am not selling high end items. I just want to get my product out there and hopefully make some sales in the online world. I would also like my site to be cost efficient without having to sacrifice the basic. Which path is easier and what are the pros and cons in your opinion?