I think specialization is the key to surviving here.
The large firm can always offer the lower rate because of their resources, but the independant should be able to survive with their personnal contact. A large firm should never be able to devote the same amount of attention to a client as a devoted independant can.
I think a great example is that knife set offered by Ron Popeel. I think it was maybe 80 knives for $20 or something around there. And I know these infomercials sell at 3, 4, even 5X cost. So they get um for about $5. That is just crazy! The mind has difficulty grasping that. Maybe they jack you with S&H. I find that practice dispicable at best, illegal at worst.
This is our world, a market economy. Driven by Supply and Demand. Always taking what the market will bear.
Do you guys remember when Burger King and McDonalds were going at each other`s throats with their crazy price wars. I think was Burger King who was about to implode when they raised the white flag and said enough Ronald! Please let us raise our prices and we promise not to challenge you any more. And then things returned to "normal" for awhile.
The fact was that the pricing structure was hurting Ronald too but he had to keep pace with a crazy kid on the block that was trying to give away his merchandise just to give people a taste.
Well now they`ve eased back into their comfort zone. They both have freakishly low prices but massive volume is able to rake in millions daily. They also are masters at giving away a little here (burgers) and taking a little there (soft drinks)
But when we answer the question, "who has the best burgers in your area? it`s usually neither Micky D`s OR Burger King, but some Mom and Pop greasy spoon diner that has been in business for 50 years and maintains a level of pride and personable service that the big guys will never have. Sure they aren`t the richest in town but they do alright. They`re happy and people love them for what they do.
The biggest companies will continue to exist in every area of business. They`ll continue to gobble the weakest in the bunch by beating the smaller guy`s price.
People will continue to seek the best value for their dollar which often means selecting quality over price. Manufacturing processes will advance further and as usual, allow consumers to see prices for items lower than we ever imagined they could possibly be. It`s only because they can afford to do it.
It`s like the Wild Kingdom out there. We see the nature of the beasts and yet somehow the Lions don`t eat until there is nothing left to eat. There is a balance that cannot be denied.