in addition to unique visitors, advertisers find the following metrics important (and constantly ask for):
- page views
- share of voice that their ad campaign will have
- demographics of visitors
- specific site sections that will match their target/criteria best
You`re talking apples and oranges. My exact quote was "Hits are a meaningless metric for measuring traffic. The only metric for measuring traffic that really matters is unique visitors." Any advertising consultant worth his or her salt will tell you pageviews are not nearly as important for measuring traffic as unique visitors. Knowledgeable advertisers don`t pay for pageviews. At least the advertisers I know don`t. They pay for actual visitors.
Furthermore, demographics is a metric used to identify consumer segments and markets - not measure number of visitors to your website. Specific site segments is also not a measurement of how many people visit your website..
Obviously, those other elements are important. But not as it relates to actual number of visitors, which is the only argument I was making. My answer pertained only to measuring the actual number of visitors to your website. Not the type of visitor or where they go once they get to your site.
Dale King
DaleKing6/17/2008 8:47 PM
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