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How much do I charge Advertisers?

 
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esilva

posts: 19

Jun 12, 2008 11:34 AM ET    Quote  Report Abuse
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Hi,
I`m about to launch my website not too long from now. Wondering how much I charge Advertisers to put an Add on my site. I know it depends on the size of the add and traction of the site and all but just wanna know the jist or if there`s a website out there with info.

Thanks for anyone`s help on this matter!
-Eric



-------------------------

Thanks,
Eric Silva
http://twitter.com/esilva83
esilva

posts: 19

Jun 12, 2008 11:35 AM ET    Quote  Report Abuse
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*Ad
HaHa Sorry!



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Thanks,
Eric Silva
http://twitter.com/esilva83
DaleKing

posts: 1061

Jun 12, 2008 3:46 PM ET    Quote  Report Abuse
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Hi,
I`m about to launch my website not too long from now. Wondering how much I charge Advertisers to put an Add on my site. I know it depends on the size of the add and traction of the site and all but just wanna know the jist or if there`s a website out there with info.
 
 
 
The most important metric in determining ad prices is your traffic. If you`re not getting a significant amount of traffic to your website, then you can`t in good conscience charge people to advertise on your site. Contact Adbrite for further information regarding this topic.
 
Dale King
DaleKing6/12/2008 3:48 PM


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If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!


esilva

posts: 19

Jun 12, 2008 4:37 PM ET    Quote  Report Abuse
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Sounds good I`ll go ahead and check that out.

Thanks!



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Thanks,
Eric Silva
http://twitter.com/esilva83
WebBizIdeas

posts: 125

Jun 16, 2008 1:33 PM ET    Quote  Report Abuse
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Hi esilva,

How much would you pay to advertise on your website?  You could "crunch the numbers" and "do all the research" in the world but that does not mean anything when running an internet business.  If your honest answer to my question above is not low I would suggest not trying to figure out how much to charge people but who to charge. 

When marketing any website my #1 goal is to first find ALL related companies/websites.  Once I find ALL (I do mean all) I figure out a plan to `befriend` each one.  Many times that means offering free advertising just to get my foot in the door.

I would rather have a company, that I know would benefit greatly from advertising on my clients site, advertise on the site free for months just to show him the benefits.   I know if I do this I will have locked an advertiser in for years.

So my advice is focus on finding the right advertisers first and then focus on the money side of things.

Jeff



esilva

posts: 19

Jun 16, 2008 2:04 PM ET    Quote  Report Abuse
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That`s awesome advice and will start checking out the related companies first off.

Thanks Jeff!
-Eric



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Thanks,
Eric Silva
http://twitter.com/esilva83
sddreamweavers

posts: 260

Jun 16, 2008 6:05 PM ET    Quote  Report Abuse
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One piece of Advice I can give is that you should measure your web traffic in total numbers.  This is probably the most important selling point for you.  What you will need to come up with are not only average Monthly hits to the websites (total hits) but also how many unique visitors you have to your site.  As the traffic increases so do your prices.


-------------------------

Aaron Wood
CEO
San Diego Dream Weavers
http://www.sddreamweavers.com
awood@sddreamweavers.com

New and improved! Now with blogging goodness!
http://www.sddreamweavers.com/san-diego-seo-marketing-blog/
esilva

posts: 19

Jun 16, 2008 6:10 PM ET    Quote  Report Abuse
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Yeah that`s what I was thinking. Thanks for your help Aaron! I`ll have add some numbers up now.


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Thanks,
Eric Silva
http://twitter.com/esilva83
Rich

posts: 1738

Jun 16, 2008 6:27 PM ET    Quote  Report Abuse
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you`ll need to have reliable, sharable website analytics data, too.
 
google analytics is kind of a standard if you`re not a larger site.
 
up to speed on google analytics, esilva?
 
rich
 


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Rich Sloan , Co-Founder, Chief Startupologist, StartupNation
sddreamweavers

posts: 260

Jun 16, 2008 6:50 PM ET    Quote  Report Abuse
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you`ll need to have reliable, sharable website analytics data, too.
 
google analytics is kind of a standard if you`re not a larger site.
 
up to speed on google analytics, esilva?
 
rich
 



Definitely a good solution.  However, if it`s not set up yet on a site it takes time to gather good information.

If you can`t wait for Google Analytics to compile numbers for you download the raw log files and use a free WWW log file reader/analytic number crunching program like `WebLog Expert Lite`.  Easy to use and gives you the quick stats you need.  They have higher priced packages that can do just about every type of number/data crunching you will need for a site.
sddreamweavers6/16/2008 6:53 PM


-------------------------

Aaron Wood
CEO
San Diego Dream Weavers
http://www.sddreamweavers.com
awood@sddreamweavers.com

New and improved! Now with blogging goodness!
http://www.sddreamweavers.com/san-diego-seo-marketing-blog/
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