Close with the description... nice job.
Let`s say you have 100 visits to your site. That number, visits, is a total number. It could, theoretically, be one person visiting a hundred times, two people visiting fifty, four visiting twenty-five, or ten visiting ten times (you get my drift).
The unique is that smaller number. How many individuals are visiting? So for instance, in the four visiting twenty-five, that`s four uniques. It`s a key number to know your actual audience.
As an example in my day, one of the sites we manage gets twenty-one thousand visits a month. However, only around 7,500 are unique visitors, so the actual reach is much closer to 7,500 people. From that point, if you`re so inclined, what can be really useful is a statistics package that will actually track how many times each user visits the site (in the example above, about 2,000 visit it five three a month or more).
As far as basic statistics go, the "hit" is the least important measure (almost worthless), the "visit" is important as that is more useful, but the "unique visitor" tells you (approximately) your actual reach. This can be skewed by multiple people using the same machine, etc. but it`s a pretty good, if not the best, indicator.
Baylor University had a good, simple summary:
—A distinct visitor to a
Web site. Regardless of how many times you visit a Web site, you are only one
"It`s not work, it`s network!"
Portage Media Solutions
My Blog: http://www.interactivemediatips.com