They are a great way to meet potential customers... and develop a network with others in the same industry. You get in front of thousands of people in a short amount of time. They are intense.
We used trade shows to buy product for our ski and bike shop. You may want to check out a show you are interested in first as a visitor.
Trade show are expensive. Get a feel for if it would help expose your product before you commit to being a vendor.
You will also have a chance to see if there is any competition... which is a good sign. That means they have found it a valuable investment for their business.
dsprindle5/22/2008 9:21 PM