Forums: Discussions for entrepreneurs and small business.

Hello nation,

My website Restaurantjobhunter.com launched on September 5th, and I am trying to determine how good or bad are the numbers for my site.

Unique Visitors:      

Sept 587      Oct 203

Number of visits:     

Sept 2016     Oct 446

Pages:       

Sept 55815    Oct 8581

Hits:    

Sept 92504         O ct 16043

Also, which number is the most important?  And which should I (or shouldn`t I) quote to customers? 

Thanks,

Ren

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Ren Chief Jobhunter

Hi Ren

It`s really important to understand what your numbers mean. I`d start by working out who is included in them. Some stats programs report "viewed" and "total" figures while others only use "total" figures. This is important because on a site with low traffic your total figures will be inflated by search engine indexing (and even your own visiting the site). On a small site I keep  only 1 in every 3.5 pages served is viewed by a real person.

Unique Visitors: The number of unique people who accessed your site during the month. (i.e. if one person visitied your site every day it should report 1 unique visitor instead of 30).

Number of visits: The total number of visits during the month (i.e. if one person visited your site every day it would report 30 visits).

Pages: The number of web pages that were viewed by the people who visited your site.

Hits: A count of all the pages, images, files, style sheets, etc. (i.e. a page with 9 images would count as 1 page but 10 hits)

So what should you quote? That depends on whether you want to inflate the figures (without telling a lie) and what you consider commerically sensitive.

If I wanted to inflate the site usage without telling a lie:
1. Hits
2. Number of visits (maybe)

If I wanted to provide a more honest picture:
1. Number of unique visitors
2. Number of visits
3. Number of pages

Just remember that the last three will also tell competitors how well your doing.


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Blog - http://www.buggy.id.au/