Venture capitalists are more or less concerned with three things. 1] The size of the market and your plan to get massive market share and huge revenue. Enormous liquid markets are best. New categories are even better. 2.] The management team. 3.] The exit. It`s the part where they make money.
This is what a venture capitalist wants to hear:
The market for this category of healthy and beauty products is $5 billion annually. Our product is patented and has already seen widespread acceptance in our local market. With additional capital we can achieve $1 billion in sales within five years. Once our market share reaches 20 percent, we will be an ideal acquisition target.
This is what a venture capitalist does not want to hear or find out:
The market for healthy and beauty is $50 billion annually. Our product faces entrenched competitors that have prevented us from gaining marketshare. With additional capital we can achieve $10 million in sales within five years. We can succeed if we only get 2% of the market.