"Success is 99% hardwork and 1% intelligence"
2 ideas strike me quickly.
1) Do you know WHY your visitors do not convert to buyers? Is it price? Selection? Maybe your marketing is only targeting ‘window shoppers’? I don’t know and I’m not critiquing your site. I’m just saying that once you know WHY they do not convert, you can immediately work on making the fix. (I recall a program that let’s you quickly ‘poll’ a visitor who tried to leave your site without buying…it works like a Pop Up ad…but I don’t know anything about the expense of implementing it.)
2) I’m a big advocate for using Blogging as a free-but-powerful marketing tool. Both your home page and your “Why Us’ section show that you know a LOT about ‘quality bikinis’. I would suggest you exploit that niche’. Your goal is NOT to write a blog about how great your store is. Your goal is to write articles about quality bathing suits…quality summer wear…quality materials…bikinis ‘in general’… Now, if each article ended with either a link to your site or a link to a specific item you want to highlight, then you have the icing on the cake.
Your goal is to use the blog to attract readers to your knowledge and your insight. The expectation is that as they regard you as an expert in your niche’ they will then/also check out your store. You are building a brand-loyal base due to their respect for the information you share.
You want to get your blog noticed by ‘communities’…female shoppers, clothing afficinados…people who like to talk up swim wear, etc. It’s a small “niche” but it’s a particularly easy way to expose yourself to them.
Does this make sense?
I can give you more specific examples if I’m in the right direction for you…
Are you converting your current sales into future sales?
Do they has percentage off bonus for referrals? Do you mail them specials and keep contact? Can they sign up to be notified of replenished stock if there is something you are out of that they like? Can they be notified of new products?
It`s hard to find a customer, and expensive, keep them.
Further, what is your demographic and how are you sure you are marketing to them? Do you email market? Direct marketing? Do you have a couponing method integrated into your site so that you can attract new business with discounts?
Hope this helps!