This worked for me so perhaps you can give it a try. It would be an IDEAL strategy for your site!
1 Find out the birthday of the host of your local tv variety show or a talk show host.
2 Assemble a basket of free stuff that is available via your site. The basket serves as a visible reminder of the swag that is available to anyone with a birthdayand would impress this host.
3 Drop off the basket at the tv station along with your business card, brochure, etc. The show will send an assitant or producer to come down and get it.
I used this method to get my product, MirrorMateMitts, free televsion exposure in my local market.
Check out the 2nd half of this video: http://youtube.com/watch?v=yZVpPdoIh64