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How do you find you target market data?

 
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SandraDaniela

posts: 3

Jun 14, 2011 8:46 PM ET    Quote  Report Abuse
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Hi, Mi name is Sandra.

I am very interested in knowing how do you find Information about your target market. I believe it is a question that always comes up when presenting a a company. How big is you market? I would like to chat with you and see what tools do you use to find the answer to this question

arena

posts: 23

Jun 22, 2011 1:56 AM ET    Quote  Report Abuse
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Hi SandraDaniela

The day you will get this info you will become richest person in the world. Getting this data is simple but getting reliable data is quite a big task. Any way if you find the way than do let me know......  Laughing



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mashilomj

posts: 17

Jul 26, 2011 3:58 AM ET    Quote  Report Abuse
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I believe that before you decided to start a business,you saw a gap in the market for something.I f you can do a serious soul searching I think you will find that answer.And also use all the available online tools.



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Innovation By Design - Entrepreneurship
Dionysus

posts: 10

Aug 07, 2011 9:20 PM ET    Quote  Report Abuse
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Hi Sandra,

There are those out there with far more experience than me who could give you the quick and dirty answer that will help you, but in my experience it seemed to come down to the type of business you're in in.  In my case, I'm launching my own site selling ebooks.  Finding data on how many ebooks sell in my subject field is like pulling teeth.  The only thing I could find were those expensive marketing reports online and they costs an arm and a leg.  Sorry, I don't have 2K to spend on a report, esp. if I don't even know if it will give me the answers I need.  so I did it the old fashioned way:  I found the top few sites on Google in my field that sell ebooks, got a feel for how their sites were set up, how often the site got mentioned when you Google it, etc.  That's about the best I can do.  I'm also looking for an org that tracks ebook sales.  No luck so far.  Amazon and Barnes & Noble might release figures, but I don't know of any independent sites that do.  So I get where you're coming from.  

Ask around to people in your industry.  If the ones in your area won;t talk to you (competition) then call someone across the country.  That means getting through the gatekeepers, which means being creative or else knowing someone.  

Oh yeah---try your local colleges, they should be able to point you in the right direction on this.  Hope that helps.

 

 

 

 



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" Difficulties mastered are opportunities won" —Winston Churchill
BillySolano

posts: 1

Aug 14, 2011 10:00 PM ET    Quote  Report Abuse
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It is important to make a good business and making it soar as well. One important thing is plan on how to make your business attract and convinced the customers of your products. 

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