After making my last post a friend in the retail industry said something to me that makes a lot of sense. If a customer is at your site and sees your product for say $25.95 and they add it to their cart, they already know that it will cost $25.95 so that sticker shock is over. Now if they continue to checkout and they come to the final total, shipping cost is usually the only thing added that is unexpected, especially for a single item purchase. Therefore, if they abandon the cart at that point it was the item price + the shipping charge that made them not complete to order. This gives you a quick and dirty way to prove that if you are seeing a lot of abandoned carts at your site on the submit order page, it is more than likely the cost of shipping that drove them away.
Interesting point when we are all trying to devise elaborate ways to determine the reason for lost sales. Any thoughts on this?
Bert at Harvey Software, Inc.
Multi-Carrier Shipping Software and Supply Chain Solutions for Internet Retailers
Also a provider of free shipping information and resources at Harvey Software`s Parcel Shipping Blog along with free tracking solutions at TrackingPage.com...