Thanks for the replies so far. I do have some questions based on the responses thus far. What I would like to do is be able to accurately estimate my potential advertising revenue. In order to achieve this I need to define how many visitors, unique visitors and page views would be necessary to meet my financial goals.
1. Is there any way to accurately determine a website`s traffic in terms of visitors, unique visitors and page views? This is my biggest hurdle at the moment. Unless I am reading the data incorrectly Alexa seems to be a good tool for giving a ranking, but not for the specific data I am looking for.
2. Assuming I can figure out what my target numbers are, how likely is it that I can sell enough advertising to hit my financial goals? Lets say I am receiving 100,000 page views a month and my website deals with information targeted to small business owners. With numbers like that and a large focus group will there be enough interest to sell out my potential ad spaces if I have 2 ads per page?
3. What is the best way to sell advertising? Startup Nation appears to sell its own ad space. As exgeek mentioned above, there are companies such as Federated Media
that sell ads. What I couldn`t find on the Federated site (or any others) was what sort of commission they take. Does anyone know what kind of a cut these companies take?
I would like to put together a business plan. I have a couple ideas swirling around. The initial idea I had when I started this thread may not come to fruition but I have other information based website ideas that would center around an advertising model. Any additional information that might be helpful in writing a business plan with a advertising model would be much appreciated. Thank you in advance.