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How do I sell press contacts?

 
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shayla2004

posts: 50

Oct 21, 2007 7:19 PM ET    Quote  Report Abuse
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I have acquired a list of press contacts through my various business ventures. How and where can I sell these press contacts? How should I price a list of contacts?




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katt33

posts: 484

Oct 21, 2007 8:10 PM ET    Quote  Report Abuse
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According to my internet research, a list of 400,000 names would go for
around $395. If you had 100,000, you would charge $100.   I myself am
looking for an up to date media list for the Tri-state area and California
targeting publications that deal with not only day to day news, but also
beauty news, organic product news and are somewhat upscale. My own
budget for that woudl be max of $125.
nhgnikole

posts: 2660

Oct 22, 2007 2:47 AM ET    Quote  Report Abuse
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I would ask yourself if you have the right to sell this information. Did they give you permission to share their information with another party? You might become very unpopular if people starting saying the words "I bought your information from Shayla" ...
PRPro

posts: 441

Oct 22, 2007 8:38 AM ET    Quote  Report Abuse
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I agree. Be very careful in the area of selling media contact information - and buying lists too.

There is the possibility of annoying press members. Plus, be sure that any lists you purchase are accurate. There are so many changes at various media venues these days, you want to be sure you are using current data.

Melanie



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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites
Oct 25, 2007 7:52 PM ET    Quote  Report Abuse
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I also agree.  As publicists we never sell our lists because these are relationships we`ve built, personally, with each journalist on behalf of our clients.  If I were to sell my list, which I would charge at least $1M for, to everyone who asked for it, who`s to say they wouldn`t be out using my name to get their foot in the door.  This could create a bad rap for me and my business. 

Also, there are plenty of services that sell quality, updated lists to professionals.  The challenge you have is that you may not have the resources to dedicate to media list building/selling which includes ongoing updates by contacting media to verify information.   Lists are outdated the moment they`re printed.

Jennifer

 

 

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