I want to get my website/company out there to a lot of people for them to read.
What are some of the best ways to do this by using the web?
You don`t snap your fingers and get readers - you have to give them something they want to read, show them why they should come back for more information / related stories and keep them interested at your site.
In your business you should focus on what charities are doing (research on MD), who they`re helping, the human interest stories that develop (little Cindy`s journey to health) etc.
There are a lot of avenues to go down with your site - you just need to start developing the content and using a few social networks to get your stories in the public eye.
You build readership by providing quality content to a niche audience, then they will spread the word....leverage wordpress, the WP platform enables very quick indexing of your contect within Google...good luck