Hello FastestManAlive (I`ll type quickly) -
Choosing an ebusiness coach is a big step. SCORE and your local Small Business Development Center (SBDC) are good places to start. If you have some time to build your business, you can see how far you can get with them - and then seek out a pro.
I agree with RobertJ in that you should interview a number of coaches. You should find someone with whom you have a strong comfort level. Does their advice to you ring true? Which areas of expertise do they bring to the table? Check their references. Validate that they have the background and experience for your specific business - and your specific challenges.
One of my favorite questions to ask a propsective client is, "How do you define value?". The answer to that question provides powerful insights into whether there is a good fit between coach and client.
For example, I often work with technology people who need web marketing strategy and help. On the other hand, sometimes an experienced business person is starting a web business, but doesn`t know the state of the market they are entering... and we help them understand that landscape.
So make sure that the coach fills the right gaps - and has the right knowledge and temperament for a successful relationship.
Accelerate the launch of your web business