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How do I figure out what my business is worth for re-sale purposes

 
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Cosmopup

posts: 5

Jan 18, 2008 6:52 PM ET    Quote  Report Abuse
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Hi everyone!
 
I really hope someone can help me!  My business partner and I own a small, but lucritive cleaning business.  We do residential cleaning as well as new construction homes for about 8 builders in our area.  We also do apartment move out cleaning for a medium sized complex owned by a friend of mine.  Anyway, we want to sell it in order to be able to buy a local coffee shop/eatery.  Here is my problem:  We do not have any of our clients under contracts.  I have been told that our business would be worth more if they were.  I don`t disagree with that, however we have been with these customers for some time and I think they would find it weird if we went to them now asking them to sign a contract.  Not to mention I don`t think they would anyway.  The apartment complex has a back up cleaner they use when we are too busy and they need something done in a hurry and most of the builders have 2 or 3 additional cleaners.  In all cases, we have been told, we are their preferred cleaner and I believe them because we get all of their high-end jobs.  I mentioned yesterday to my sub-contracted window cleaner (who is a friend from high school-many moons ago!)what we wanted to do and I got a call from someone who also knows my window guy and he is interested in our company.  I told him I needed to consult with our attorney before I gave him a price, however if I could get any feedback from here I would be greatful to save the attorney fees!!  So here is the basics:
 
1.This is a part time business for us due to both of us having school age kids.  Leaves the growth possibilites wide open for the buyer.
 
2. We have no employees- tried that once, got all the crazies and parolees.
 
3.  Mid-to Upper class residential clientele.  Also have a few little old ladies.
 
4.  From 2006-2007 had a 2.5% decline in new home construction business.  However had a 20% increase in apartment cleanings.  
 
5.  Many residential clients pay cash.
 
6.  Three year NET earnings were $121,786.00  That is roughly $40,000 per year.
 
I also wanted to note, we have never had to do any formal advertising.  All of our jobs have come thru word of mouth.  Two or three times we have done mass mailings to builders in our area over the 7 years we have been in business.  We also targeted upper middle class neighborhoods and put flyers in the newspaper holes of their mail boxes.  That`s it.  We have a great reputation and are much more detailed in our cleaning than other companies in our area.  At least that is what I hear all the time from our customers.
 
Based on this info, does anyone have an idea what if anything we could sell this business for?????  Help!!!
 
Thanks so much, I don`t post often, but love to read them and save those that I believe are helpful.
 
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Cosmopup1/19/2008 6:50 AM
crazydiamond

posts: 38

Jan 20, 2008 9:46 PM ET    Quote  Report Abuse
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The standard approach is a discounted cash flow. You need the net cashflow per year number, a percentage discount rate (like an interest rate), and a number of periods (years) that those net earnings can be counted on. The math does the rest.
I had a business similar to yours about fifteen years ago - residential cleaning maid service, 15 employees, recurring weekly/monthly services plus one-time reno cleanups and so on. This business does not operate with contracts - major janitorial does, but not this type of service. However, you have a seven year track record. That is sufficient to demonstrate ability to maintain sales - stop and think about it, Retail operations don` t have contracts either! You need to establish the discounting length, and I would argue that a discounted cashflow over five years is readily defensible, as long as the housing market is reasonably stable in size and growth rate.
The discount rate that would be appropriate here would be one that reflects the general level of risk. Given the length of track record and the positive earnings, the risk is lower than for many other operations. Suggest that a midpoint between prime and average market return of equities would be supportable.
So grab your spreadsheet program, shove in your numbers, and use the PV formula to establish an asking price. That will start the negotiations - make sure however, that your Net earnings are according to GAAP, and that the cost of your services are properly measured in your numbers.
One last thing - it is often a comfort to the buyers if the vendors offer a transition period for the vendors limited involvement after close. This permits some continuation of the businesses goodwill and marketing contacts. It does not have to be anything like full time, or for a long time - 2 months of four hours a week helping the new owners settle in thing. It certainly can help support your asking price...

Good luck

Mike
P.S. If you don`t have a spreadsheet handy, get your hands on Open Office, and use their Calc spreadsheet - its excellent, and free.
M



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crazydiamond

posts: 38

Jan 20, 2008 9:46 PM ET    Quote  Report Abuse
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crazydiamond

posts: 38

Jan 20, 2008 9:50 PM ET    Quote  Report Abuse
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By the way, Excel`s PV formula for a 9% discounted cashflow of $40k per year for five years is around $155k . . .Also remember that there is likely to be a salvage value at the end of the period (they can sell the business at the end of the period), so that also needs to be taken into account!
Mike

P.S.
remember that this discounted cashflow is only one way to value a business, other factors can intervene, both postitive and negative - but it is a typical starting point .
M


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Need help with your bootstrap business?
Check out The Harbour Forum for advice from dedicated staff in a secure environment and fellow entrepreneurs
Cosmopup

posts: 5

Jan 22, 2008 5:58 PM ET    Quote  Report Abuse
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Crazydiamond:
 
Thanks so much for all the info...I think it will be quite helpful...I`ll try to keep you updeated and again, Thanks!!
 
Cosmopup
Mrbusiness

posts: 92

Feb 03, 2008 9:16 AM ET    Quote  Report Abuse
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