Get rid of the background. It blends into the text making it hard to read.
Also, get rid of the all caps headings - it screams amateur. Bold and bigger font will do better. (Use the H1, H2 or H3 heading tag)
Your guarantee is too one-sided - I wouldn`t buy for that reason alone. I also won`t buy anything unseen with a restocking fee. This says, `it will cost more than you will receive in refunds to send it back, so tough patooties.`
Some of the grammar needs work and your copy rambles.
These two sentences are very confusing (in addition to poor grammar):
For us to
maintain competitive pricing there is a $50.00 minimum total order
but we will charge an additional $10.00 for any order of less
They should not be underlined because that looks like a link and personally I feel that these two lines are confusing and condescending. The logic of what they say baffles me. Are you saying that small orders aren`t worth your time? Do you *really* incur additional costs for small orders? And how in the world does a minimum order change your cost basis - "to maintain competitive pricing"? I don`t mean to pry into your business, but none of this is customer friendly, and I am sure I wouldn`t be treated this poorly on other sites.
The more I look at your site, the less I like it. On one page you say that you don`t ship out of the US, and on the orders page you say to inquire about shipping outside the US. When I try to place an order, THE PRICE CHANGES!!! $30.95 becomes $59.95 ??? $60.95 became $219.95 ???
On top of that, your shipping prices are high for Priority Mail and they seem to be arbitrary without regard to shipping weight or distance.
If I were shopping for quilts, I would be gone from this site so fast.
You also have at least one broken link. "Continue Shopping" returns a 404 error (page not found).
MannMade Digital Video