Sauce Lady,

I agree with Cartess.  Looks like an interesting product.

More than once I`ve heard and read about the importance of having a content rich website that is more than just an attempt to sell.  Whereas location can be key in building traffic in a brick-and-mortar business, information is king in driving traffic to a website.

Edobedo provided you with a nice list of keywords containing the word "sauce".  You might also investigate keywords related to marinades, all natural foods, low or no sodium, etc. 

There are several tools available online you can look into such as Word Tracker and Overture.  Just type "keyword selector tool" into your favorite search engine to see what`s out there.  Word Tracker has a trial version you can use for starters.

Once you have your keywords, develop content for your site addressing these keywords.  Recipes are an obvious topic.  You might also offer tips for slow cooking, grilling, etc.  You may even provide your opinion on some of the best equipment and tools for cooking with your sauces and run a cross promotion with the companies that manufacture or sell them.

Someone suggested a newsletter.  That`s always a good idea for drawing traffic, because essentially anyone who signs up for your newsletter has given you permission to tell them more about your products.  Unless you plan to devote yourself to a truly phenomenal newsletter, I`d suggest making it a quick and easy read. 

One way to do that is to develop tip sheets.  Tip sheets are everywhere and they`re popular because they`re quick and easy to digest.  10 Steps to Better Broiling.  7 Ways to Spice Up Your Holidays.  

Press releases are another way to get publicity for your product and website.  Look beyond the biggest paper in town.  Look for smaller papers or regional sections in the paper as well.

Just like the content on your site, think of articles that tie into a trend or the season.  Look at what you have to offer from every angle and think of who would be interested. 

Any article you develop can be used repeatedly for all the things mentioned above.







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Ken Robert, Creative Career Consultant Escape the job-eat-job world with a Creative Career Change.

Hi Saucelady,

You have a nice looking site. Your product is interesting and attractively packaged too.

I would suggest that you sprinkle in a couple of the testamonials on the home page. Make them stand out by giving them a different font and placing them in a box with a different background color from the site background - what copywriters call a Johnson box.

Also since your name is used on the site and product, you should have your picture on there. Your potential customer wants to see you, be reassured that you are a real live person. This will help build trust - always an important factor in online sales.

It was mentioned before, but it needs to be said again - your online store is costing you customers. Some factors to note:

• I have to REALLY want to buy your sauce to make a purchase through your site. It takes at least 6 clicks just to get where I enter my credit card info. Clicks are like customer filters - every click required will cause some people to click away  from your site. Not what you want.
• I had to really look for a way to get to the order section of the site. Much too hard.
• While it is labeled a "security server," it doesn`t appear to be a secure site. I should see the little lock icon at the bottom of my browser and the URL should start with https. Your order page doesn`t. I would be nervous about entering my card details on that page.
• The store should look as much like the rest of the site as possible.

I would drop the shopping cart you currently use. In its place I  would put a picture of each sauce on the home page, along with "Buy Now" and "Add to Cart" buttons for each. - maybe below the page text or a sidebar. I would also have a link for "More information" for each that leads to a nice detailed page for each product. Here you would give complete details along with more buying buttons.

You can set up a system like this using Paypal or Google Checkout without a merchant account and for reasonable fees. Since it appears that you have a merchant account, 1shoppingcart.com also has a nice system plus many other features such as newletter management.

The idea of writting articles is also good. You can submit articles to free article directories - goarticles.com and ezinearticles.com are just two of many places you could use.

Your articles would be published on their site, plus other webmasters could use your article on their websites or newsletters. In return they would have to include your resource box with a link back to your site. Your articles shouldn`t try to directly sell your product - tips and hints about food and cooking in general would be good. You would get to have a short plug in your resource box as well as link to the site.

Another way to drive traffic is to start an affiliate program. Your affiliates would link to your site from their sites. If they send you a paying customer they get a commission. The 1shoppingcart system provides affiliate management also.

Of course you can buy clicks to your site as well. Google adwords is the biggest pay per click advertising service and when you buy ads from them they give you credit towards order processing on the Google Checkout system. You can spend a lot fast, with little reward if you aren`t careful here. Perry Marshall has one of the best books about Adsense for a small price (http://www.perrymarshall.com/adwords/index.htm).

Finally, you may want to check out Make Your Site Sell from the people at SiteSell.com. This 7 volume, 1500 page ebook has been the bible for information websites and web traffic generation for years. I had to pay for my copy, but it is now FREE. The link to the free download page is http://myss.sitesell.com/  Anyone wanting to do business on the Internet should read it and you can`t beat the price.

Good luck.



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Joe Mudd

Well I am glad that someone asked this simple question it is one that I was going to post but after reading over it I have found some great answers in generating more views to my site. Thanks Saucelady for the initial post and all of the rest of you for your answers.

Brock Keen
www.youngwealthmarketing.com



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Young Wealth Marketing www.youngwealthmarketing.com 888-835-0340

Hello saucelady, all you need for your website is traffic. Getting traffic to your site might be hard if you dont know how to get consistent traffic coming thru. So before you start trying to get traffic to your website i suggest you learn the rights and wrongs about mlm marketing.

PS drop and email if you have any more questions you would like to be answered.( By the way i am in the mlm and any other type of marketing bussiness you can think of)

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**ONLY LOSERS PAY FOR LEADS** Discover how average people with no marketing backgrounds are getting prospects to pay them....NEVER PAY FOR TRAFFIC AGAIN!!! http://www.payitforward4profits.com/colonj

We have had good luck on OurBestIdea with webrings driving traffic.  Check into Yahoo and hunt up a ring of food people, ie. receipe ring and join in.  Also posting comments on food sites with a signature that links back to your website might be a good idea too.

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Dale
www.ourbestidea.com
www.maskerinsurance.com
www.maskercreations.net

Either through hard work performing SEO, contenet management, and quality listings within the industry your in.  No junk inbound links from partner sites.

Adwords are another source of advertising.  Just don`t expect instant oatmeal with quick results.  Patience and continual efforts are necessary for both organic and premium listings.


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Steve
Computer Repair in St Louis and Saint Charles

Thanks for your great idea. But what do you mean by a signature? How do I create that?

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RozanaCuizine Delicious no sugar gourmet sauces www.rozanacuizine.com

William thanks for your input but you lost me a little. How do I go about getting Adwords and so on....

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RozanaCuizine Delicious no sugar gourmet sauces www.rozanacuizine.com

Hi Colonj,

Is there a book that will teach the right and wrong way of driving traffice to a site???

Thanks

 

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RozanaCuizine Delicious no sugar gourmet sauces www.rozanacuizine.com

Adwords is paid-per-click advertising with Google.  When you do a search on Google, for example, there is a column typically on the right-part of the screen with small ads.  These ads are a great way to economically advertise your site.

Check the http://adwords.google.com site for reference.  It has done great for my line of work in the service industry.


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Steve
Computer Repair in St Louis and Saint Charles