I’m working on launching a new business and I’m a bit stuck on my website and some of the technical details. I know what I want to occur on the website – but I’m getting a little overwhelmed on the details.
I have three ‘actiony’ items that I want to occur from my website:
1) Sign up for my newsletter.
In exchange for signing up for my newsletter, I will send subscribers a free ebook. I know there are several email services out there such as Constant Contact, Vertical Response, iContact, etc. I assume these providers will handle the confirmation of the opt-in, etc. – but how do I get a copy of the eBook to the person who just subscribed?
2) Participate in discussions.
I’m thinking that I can set up a blog on wordpress/blogger and use this to facilitate discussion. What I don’t understand is will the blog be part of my website (and thus useful in SEO?) – or is the blog something separate all together and only connected to my website through a link?
3) Sell my product.
The product I’m selling can be thought of as an eBook in that is consists of mainly text with some graphics (which were designed using Adobe Illustrator and are currently in PDF files). In order to use the product – some of the pages need to be printed, but otherwise it is mostly a guide as to how to use the pages that get printed.
I’m not quite sure how to format my product for delivery. I’m thinking I can convert it all to a pdf and send via email as an attachment OR send a link to a website where the information is hosted. I think using a link to a website would reduce ‘sharing/copying’ of the product between people (which is good), but it also seems like a more complicated and costly solution?
I also want to deliver the product electronically and automatically when payment is made. I’m thinking of using paypal for paypal payments and/or to accept credit cards for those without a paypal account. So is it paypal who will send out the product electronically – or do I have to have something in my website to accomplish this once paypal tells my website that payment has been made?
I believe this model of sell an ebook, sign up for a newsletter, and blog is very common and probably not that complicated – is there any one-stop solution out there for this that is reasonably inexpensive?
Any feedback on pluses / minuses or other solutions on my above thinking would be greatly appreciated!