I`m trying to attract potential small, local businesses to advertise in my free magazine.
My two main issues that come together are ensuring their confidence in a start up operation and how best to approach them.
The three ways to approach them, I can think of, would be cold calling, showing up in person, or mailing. I imagine a combination of all three would be wise, but I don`t know what sequence to follow.
instinct says mail a nice letter with a good pitch of my service, call
a couple days later, then talk in person if they desire. Any thoughts
on fleshing out one aspect over the other or rearranging is welcome.
The other thing to note, is this is a startup operation.
kind of safeguards, guarentees, displays of good faith are usually
included in a situation like this? I have limited experience in a
related area, and some good words from past employers, but nothing
specifically that proves I am capable of running a business. I`m hoping
the relative ease of creating this business and great deal I offer will
stand out to them most.