Forums: Discussions for entrepreneurs and small business.

I`m trying to attract potential small, local businesses to advertise in my free magazine.
My two main issues that come together are ensuring their confidence in a start up operation and how best to approach them.

The three ways to approach them, I can think of, would be cold calling, showing up in person, or mailing. I imagine a combination of all three would be wise, but I don`t know what sequence to follow.
My instinct says mail a nice letter with a good pitch of my service, call a couple days later, then talk in person if they desire. Any thoughts on fleshing out one aspect over the other or rearranging is welcome.
The other thing to note, is this is a startup operation.
What kind of safeguards, guarentees, displays of good faith are usually included in a situation like this? I have limited experience in a related area, and some good words from past employers, but nothing specifically that proves I am capable of running a business. I`m hoping the relative ease of creating this business and great deal I offer will stand out to them most.

Having a great deal is not nearly enough nowadays. Because of  the many scams and rip-offs being perpertrated on innocent victims every day, people have become much more skeptical and jaded - and rightfully so. Therefore, the more information you can give prospects about yourself  the better.

Tell people about your background and experience,and how it relates to your business. Let people see who you are. Show your face, give people your full name, address and telephone number. List "real" testimonials with "real" people, not the made up kind like "Bob S. from Anyplace, USA., " and last but not least, offer a solid money-back guarantee.

Dale King


-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!