Search engines account for over 90% of all website traffic. This is how
most potential clients will find your website, so using SEO techniques
when designing your online store front is a very important part of the
web design process.
The higher up in the 'organic' or 'natural' search results you are
listed, the more traffic you can expect. Organic results are the
results listed in the main body of a Search Engine Results Page (SERP).
The other results that you may see appearing on the right hand side are
paid advertisements through programs such as Google AdWords. SEO has no
resulting effect on paid advertisements.
Organic results are free once you put in the initial investment of
performing proper SEO techniques and can be a powerful way to drive
customers to your site. Some of these techniques will be discussed in
subsequent posts. When you type in your keywords into one of the major
search engines, they use a secret method for determining which websites
are the most relevant to your search criteria. This secret method is
what web designers are trying to appeal to when performing SEO.
Designing your website to be concise and descriptive will go a long way
towards your position in the search results.
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