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How Important is SEO?

 
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jwriv

posts: 1

Oct 16, 2009 10:45 PM ET    Quote
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Search engines account for over 90% of all website traffic. This is how most potential clients will find your website, so using SEO techniques when designing your online store front is a very important part of the web design process.

The higher up in the 'organic' or 'natural' search results you are listed, the more traffic you can expect. Organic results are the results listed in the main body of a Search Engine Results Page (SERP). The other results that you may see appearing on the right hand side are paid advertisements through programs such as Google AdWords. SEO has no resulting effect on paid advertisements.

Organic results are free once you put in the initial investment of performing proper SEO techniques and can be a powerful way to drive customers to your site. Some of these techniques will be discussed in subsequent posts. When you type in your keywords into one of the major search engines, they use a secret method for determining which websites are the most relevant to your search criteria. This secret method is what web designers are trying to appeal to when performing SEO. Designing your website to be concise and descriptive will go a long way towards your position in the search results.



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byrneof01

posts: 196

Oct 21, 2009 9:22 AM ET    Quote
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SEO takes more time and effort than most realize. It's not the 1990's anymore.  It's so much more competitive.



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barose

posts: 108

Oct 21, 2009 10:07 PM ET    Quote
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Its harder than it sounds for sure!  For me, its all trial and error.



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LJDesign

posts: 8

Oct 22, 2009 4:56 PM ET    Quote
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SEO is very important! When you can get all your business from Natural or Organic Searches, why not? Free is better than pay per click!



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Oct 22, 2009 5:41 PM ET    Quote
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I have to disagree with the comments about how hard SEO is.  Most people confuse or intermingle SEO and SEM.  Search Engine Marketing is much more tedious and time consuming.  SEO all starts with having your site's foundation properly built.  Brawl Nutrition uses a company in Atlanta called Meena, Inc. for our SEO solutions. I have to give them props because, unlike 99% of the other companies, they showed us what they were doing and showed us real-time scorecards of the changes they made.

Their site is going through changes this week but I have to give them credit whenever I can as they saved us a fortune and have truly made a difference in our business.  Get their SEO Analysis Package!!  Cheap but very effective.



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WebJunky

posts: 386

Oct 26, 2009 10:36 AM ET    Quote
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it's not just important. it is CRITICAL.  needs to be applied in everything as the internet is a game of keywords. that said, focus on creating and delivering quality content, and all else would simply follow



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MalinaInk

posts: 5

Oct 27, 2009 2:18 PM ET    Quote
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While SEO is important, it's not the end all, be all it used to be. With Twitter & other social media tools that generate immediate results, the internet is growing even faster than traditional search engines.

Instead focus on creating content that appeals to your customer & builds great relationships with them so that when they are ready to buy, they think of you.



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Mark Malafarina

Malina.Ink Interactive Marketing Design
http://www.malinaink.com
JJliu

posts: 21

Oct 28, 2009 4:37 AM ET    Quote
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SEO is getting more important than before, and it sure will be much more important in future. With a good SEO you can have your website listed at a good position, in that case you can have more visitors to your site. I am doing SEO for one of my site now.

 

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Paul-Winter

posts: 5

Oct 30, 2009 6:32 PM ET    Quote
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I would have to say I disagree and agree with pretty much every comment above. In my experience each Internet Marketing method is beneficial depending on the website, industry and the user.


For example SEO could be ideal for someone trying to sell a beauty product, but Social Media may be a better option to spread word of a new product (this is just an example, please dont consider this to be the case for your products or services).


In my opinion if your campaign is not hard work then its not worth the time. It is likely that your competitors pay for their Internet Marketing so they wont let the "less knowledgeable" jump in and reap the benefits.

I always like to explain Internet Marketing like building a house. Anyone can build a house, but would you? If you did it's likely to be unstable and not live up to your expectations. You need a professional to do a professional job, people with the knowledge can ensure your house is strong, reliable and isnt going to end up as a pile a rubble just because you pop to the shop!



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Fallacy

posts: 55

Nov 04, 2009 9:26 AM ET    Quote
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SEO vs Social media-  ''Search is constant traffic. Spikes occur from Social Media Search is where they find you, SM is wehre they hear about you. You still get a lot of traffic by ranking anywhere on the first page. Social Media is not a replacement for search. Search will always be #1 driver. ''

 



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