Y`know, Kathy and I were just talking about this. We`ve been mostly
broke for more years than would seem probable, based on chance and life
experience. So we keep looking at what benefits we`ve gotten from
having no money.
In other words, instead of focusing on grumbling about having very
little money, the frustration, and so forth, we`ve been applying an
important rule. Ask yourself:
What would you NOT have in place, had circumstances over the past year been the way you think you wanted them to be?
Here`s only one example. We use templates to cut fabric, measure
geometric patterns, and validate the final product. We originally used
heavy construction paper, but that couldn`t be cut with enough
So we looked around, trying to find metal templates. Turns out it would
likely cost about $100 per template to have metal laser-cut. We
couldn`t afford it. One afternoon, because we`re so broke, we were at
the Ace Hardware store, looking for a different idea.
One of the guys there suggested using plexiglass. Not only is
plexiglass about $3 for an 8x10 piece, out of which we can often make
several templates, but it handles precision cutting. More importantly,
we never would have imagined how important it is having a transparent
template---one that we can see through.
We now have templates (and invented some rulers) that would either have
been impossible, or that would cost us thousands of dollars. Had we
been able to use startup capital to buy the metal templates we wanted,
we never would have created whole new processes we now use all the time.
Let`s look at the economy. What would you NOT have today, if the economy were buzzing along at 1960`s levels?
I`ll argue that in many instances, entire businesses never would have
been started. Why bother, when money`s coming in, the career as an
employee is just fine, and life is good?
In our case, we`re coming up with new product lines, better ways to
market, free shipping (thanks to Bert), and developing ways to make
shopping simpler and faster. We`re learning how to target our specific
market of people who have money regardless of economic trends.
Real estate is an excellent buying opportunity now, for anyone with
cash. We`ve learned the benefits of using mostly cash, despite the
never-ending publicity that without a credit rating we`re doomed.
Additionally, with everyone moping about the bad econmy, there`s less
competition to starting a new business right now. Later, when people
realize that the economy has fundamentally changed, it`ll be like the
California Gold Rush.