The font is hard to read especially since is it all small caps and very little paragraph breaks / space.
I agree your site navigation is not intuative. It is standard practice nad expected by users to see site navigation on every one of your web pages and tyypically in the same location on each web page. It is just user friendly to do so, other wise you're requiring viewers to go back to your home page to then click to go to another page.
Another issue is that you're using images (only) for your menu items. This (1) is not search engine friendly and (2) your image files are relatively large for such small items. It is better to you a text based menu, so that the links can be "read" by search engines.
Header images - again you're using image files for your headers (About us page, etc), you can use amn image background but "real" text for the words.
You should reconsider the file names for your web pages. For example: your "How to buy" web page file name is "How to Buy.html" (with blank spaces). It is better NOT to have blank spaces in your file names, eventhough you can get away with it. Also, recognize that using a targeted keyword in your web page file name can help search results.
The other consideration is your use of PayPay only (PayPal buyme buttons) to handle selling online. A true ecommerce application allows you to maintain a customer database, product database, and provides other tools and features that can help sales, search results, etc.
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