Hi Diane :-)
I took a look at the site (www.hookndry.com) and I also happen to love finding new gadgets. So I was already interested in just looking around.
Here`s the thing: Right at the top, in big letters, you have "Price Reduced"
That`s no good, how come the price is reduced? Is it because the product isn`t selling, or isn`t any good?
I think you should just go with Free Shipping! and forget the "limited time." There have been some excellent discussions on how to work with free shipping, and build it into your pricing. The attraction factor far outweighs the slight increase in price-per-unit.
What I`d also like to see would be for the actual product to be on a "Buy Now" tab, all on its own. It`s more important on the home page, I think, to basically explain the product. You do that halfway down, with the "Hook `n` Dry Hanger - For All Your Hang-ups!"
Everything else looks good, and the photography definitely tells me exactly what I`m going to get. So just some minor re-organizing, I think and you`d have a stronger site. :-)