Forums: Discussions for entrepreneurs and small business.

Hi Mary :-) I saw your other post, using the tagline.

Here`s two thoughts I had. The first is that "We simplify life" is very curiosity provoking. I just couldn`t let it go by without at least checking out the underlying meaning. That`s an excellent "lure," so to speak.

The second is the problem: When I arrived at your site, it took me some actual thought and reading to find what exactly do you mean. In other words, I entered the site in a sort of "rush" to see what it meant. But upon arrival, I felt a "slowdown."

The problem lies in the very first headline on the home page, "Home Aide of Brevard." Although I sorta-kinda-almost undertood that "aide" means something like a personal assistant or valet, it isn`t clear.

Instead of headlining your company name, you`ll need a better explanation of your tagline. The tagline itself works, in that it quickly captures attention and incites action. But there has to be a follow-up that resolves the mystery: Simplify how?

"Home Aide" could mean elderly support. But it could mean personal shopper, virtual assistant, handyman, and so forth. Your bolded text "almost" tells me that you`re some sort of aide to the elderly service. That`s what needs to be crisp, clear, sharp, and instantaneous in my opinion.

Does that help?

Thank You!  Yes.  Check back in a bit to see the changes...

Simplify! 

You need a doctype, reworked meta tags, and more efficient code; it`s bloated and poorly written, with almost no SEO.


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M Hall
Website Critique Community
International Society of Curmudgeons

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www.searchmarketingsystems.net

Look at the source code of your index page; there are dozens of font tags, etc., that aren`t needed. You can use an external css file to control all of this; it will reduce your page size, give you faster loading pages, reduce bandwidth, and let you change how everything displays through your whole site by changing just the one file.


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M Hall
Website Critique Community
International Society of Curmudgeons

It takes a bit of reading to understand the purpose of your business.  A short sentence describing what you do should be most prominent.  Also, all the various text sizes, fonts, bolding, italics, etc is distracting.  The long essay on the homepage is not necessary.  Be brief and make it eye appealing to read. 

All the purple is a bit much.  Perhaps you could do a gradient for the background instead of a solid color to make it look more 3D and not so flat?  And the text could be black or a dark grey?

The site does look like it was made from a template and needs to be cleaned up.  This might be off-putting to viewers. 

If you want people to call, why not have your phone number or a "sign up" or "get more information" button on the homepage?  Propel your viewers through the site.

Here is an article that might be helpful:  Top 10 web mistakes businesses make

Hi Mary,
I looked at your home page and read first 4-5 paragraphs. That wasn`t enough to understand why exactly should I call your company even if I was looking for this type of service. "Customized, unique, affordable" doesn`t really do the thing.

You have pricing on your "Services" page - I would actually put it on the home page. It will reinforce the "affordable" part of your unique offer.

I must say though that I like the concept and admire your desire to help people.

As far as the site design, though, it is really weak. I would suggest you do a redesign and revise content to make it more appealing, with a stronger call to action.