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Dear Craig,
Just like the sliding morality of our society, coffee is taking the place of
tea in many places on this planet. That being said: I truly enjoy some
teas. I have samples from two vendors that I am having a hard time
deciding on. So I guess I`ll order from both :) Even more about
me: I look forward to all aspect of the coffee and TEA culture.
They both are so rich in culture that it’s enough for me to not loose
interest. In
In the American Coffee industry the Large Conglomerates (nestle, folders ect...)
are in a totally different market. They are however trying to make
inroads into our SPECIALITY COFFE market. My " Conglomerate type
are: S-bucks,Tully`s Peets ect....My market is much focused on quality and
service than they can be. I was in the FDA for a year and then worked for
drug companies. So I understand what Scalability is and I understand that
when a company grows the threat of culture (service and quality) can change. So far my customers are comprised of: Churches,
Restaurants Espresso bars, espresso drive thus, and a few private accounts. My focus is on providing a Unique Superior High
quality Coffee/Equipment and Service. Most
of my business is form word of mouth, direct, and referral.
Oh I alreday do source many varieties from comunities in the regions that the green coffee come form. In africa they can combine different plantations coffees, like they do in Brazil ( many farms-one Brazil crop) Converse having one or two estate coffees from one country like: gaut or Cost Rica, as my buisness grows I strive to obtain coffee directly for the farmers and more directly support thier community. For nowI have to relie on that my broker is a partisipating in Community Supportive practices.
Thank you so much for the post.
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