This whole topic interests me, as a writer. I`ve been doing some SEO
writing, which I`m not all that excited about, and I write lots of
stuff all the time. For years, I`ve watched people in general assume
that writing is something everyone can do (who`s passed through some
kind of school system).
Lately, it seems like the "hot item" from the e-commerce gurus is all
about how blogs, articles, and other written content are great ways to
drive business to a Web site. Of course they are! Why would anyone read
blank or pointless pages on some Web site? For now, the Web seems to be
pretty closely involved with text.
Whatever the case; everyone seems to be getting interested in hiring
writers nowadays. Good for me! :-D But not so many people seem to know
what they want written.
SEO writing---search engine optimization using key phrases---isn`t at
all the same as writing articles, or blog posts, or forum posts. It`s a
pretty specialized form of writing and requires an even more
sophisticated application of those key phrases. Who comes up with
them...the writer? If so, that`s worth money on a whole different scale
than someone writing only the articles based on those key phrases.
What about copywriting? That`s yet another very different skill. It
involves knowledge of marketing, skills in the particular field of
copywriting, and often has little to do with SEO optimization.
A blog is supposedly a person`s journal or diary of events and things
they find interesting. Presumably, if they`re fairly good at writing,
other people also will find their blog interesting. So I guess I`m
curious how what I find interesting would make sense on someone else`s
One way I could see it would be like any freelance article writer for a
magazine, but those are actual articles. They`re not really designed as
journal entries, and don`t typically include the option to make
You`ve got a candle emporium. What would be the focus of your proposed blog?