Heres one of my unreleased posts
Hello all, I thought it might be entertaining/interesting to write some short profiles on famous and influential entrepreneurs. And... Who better to kick off the series than high-school drop out, jack-of-all trades, and most importantly, highly regarded entrepreneur, Sir Richard Branson.
Born July 18, 1950, in England, Branson dropped out of high-school at the young age of 16. Branson said this about his decision to drop out,
Lessons from Branson
- Customer Service - "Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised. No company can train its front-end people to handle every situation, but you can strive to create an environment in which they feel at ease 'doing as they would be done by.'" - By this Richard Branson means you better live, breath, and die your customer policy. You can't ask your employees to be kind, courteous, and respectful and not have those traits yourself. When the employee encounters a situation unfamiliar to them they should be asking themselves, "What would my boss do"
- Branding - "When creating your first ads, designing a logo and reaching out to potential customers for the first time, you may be tempted to create a brand that's very corporate and remote. As a consequence, these brands acquire no texture, no character and no public trust. Whatever you decide your new brand will stand for, deliver on that promise. And beware: Brands always mean something. If you don't define what the brand means, your competitors will." - This might seem obvious but it is important to always point it out. The most important person in your company is not the CEO, Accountants, etc. but the customer. The customer is the brick and motar of any consumer company. So any advice about catering to the customer is good advice.
- Leadership - "Rather than focusing on mistakes, a leader needs to catch someone doing something right every day. If this culture of fostering employee development through praise and recognition starts at the top, it will go far toward stamping out the employee fear of failure that can stunt a business, particularly in its early days. When mistakes happen -- which is inevitable -- you have to learn from them, not dwell on what went wrong. It's almost always better not to go over the obvious with the people involved. They know exactly what happened." - Praise is positive and positivity leads to creativity, independence, and effort. Yelling at people is negative and negativity leads to pressure, stress, and fear of failure. Pretty simple.
- Taking Risks - "There is little point in entering a new market unless it provides the opportunity to really shake up an industry. Almost all our new ventures come about from our thinking up a product or service that we believe people really want. Then, if our entry has the potential to make waves, we're going to look at it very closely. But we always protect the downside and make sure we have a way out if things go wrong. If a new business has the potential to damage your brand in any way, you should not invest in it." - In essence take real risk by that I mean your idea is something else besides the norm. However, dont take risks just because its something new.