Like many entrepreneurs when I started, I had no budget for marketing, but what I had was time on my hands. Here is one of the things that I did that made a real positive impact.
I made a list of my competition and very specific keywords that described my business. Next I took these words and phrases to here:
This is the Google Alerts site. Now when there is an article, press release, anything written that Google indexes (which is a lot!) that meets my criteria I get an alert. Now you need to start part two.
Send the author an introductory email and let them know about your business, invite them to check out your site and your product. Do this every time you get an alert that`s revelant to your needs.
This does require a lot of leg (finger typing) work, but it’s well worth the effort. In my experience if you don’t have the money, you usually have the time. So take the time to do this and it will yield results.
I initially did this with my business and it worked wonders. Recently I’ve been very lazy about following
up on my Google Alerts. One of my New
Year’s resolutions is go get the marketing ball rolling again. This idea should work for anybody regardless
of the type of business that you are in! Also keep a list of the contacts for future use, like sending press releases.
If you were going to do just one marketing initiative in the New Year this would be my recommendation. Well I think everyone should do more than one initiative, so my recommendation is to do more than one. This one is low/no cost in dollars. However be prepared to invest time.
So this is my free PR, marketing idea, what’s yours?
Daniel the Denim Doctor