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Here is my Press Release....need some comments, please.

 
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dancingdog

posts: 14

Apr 07, 2008 10:17 AM ET    Quote  Report Abuse
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I posted this already on the "Yikes" thread.  Not sure if people were following that thread anymore so here it is.  I am not sure of a few things such as "Mothers Day".  Does that eliminate part of my target audience?  Do I need more of a story "angle"?  I am open to any and all comments.  (I am also adding pictures to the final submit)  Thanks.   kris
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Dancing Dog Design Introduces Another Way for Dog Lovers to Celebrate Their Favorite Breed

 

The”Best Friend Belt” launch in May ’08 lets ladies express the love of their pooch…in style. 

 

Chicago and Los Angeles.  For Immediate Release .  Dancing Dog Design, Inc. (www.dancingdogdesign.com) is pleased to announce the launch of their newest product, the “Best Friend Belt”, May 1st, 2008. The belt features embroidered dogs on brightly colored ribbon attached to a heavyweight canvas backing.  The stylish belt comes in fifteen dog breeds and assorted vibrant colors in time for Mother’s Day.   

 

According to Pet Product News, the pet industry has been a steadily growing business with sales expected to reach $43 billion by the end of  2008.  Up to now, clothing and accessories for the upscale breed enthusiast have been few.  Dancing Dog Design fills that void by offering tasteful products that appeal to the well appointed dog lover.  Women can now show the love for their dog breed with whimsical sophistication. 

 

Partners Kristen Beyer and Alexandra Hughes launched their company and signature product, the Canine Coat for Holiday ’07.   It was selected by The Bark magazine as a “Nifty Gift Pick” for its November/December ‘07  issue.  It also was featured in the article, “Wearing the Dog“ in the Spring ‘08 issue of TheColorado Dog Magazine.

 

 The duo designs and manufactures and sells the “Canine Coat” barn jacket style in canvas with embroidered dogs.  They strive to get accurate interpretations of each breed by studying breed standards and conformation images.  Dancing Dog Design will feature an additional 12 breeds for Fall ’08 bringing their total offering to 24 breeds. 

 

The two met in 1989 while working at “The Limited Inc” in its sourcing and product development division.

     

Dancing Dog Design supports a variety of dog related organizations such as Canine Companions for Independence, California Rescue Dog Association, American Cancer Society- Dogswalk, Humane Society’s Genesis Awards, AKC Wellness and various breed rescue groups throughout the country. 

 

For media inquiries, please contact Kristen Beyer at 847-387-8578 or info@dancingdogdesign.com. 

PRPro

posts: 441

Apr 07, 2008 10:24 AM ET    Quote  Report Abuse
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Hi Kristen,
 
Do you have any customer quotes or testimonials you can add to this press release (and your pitches) to provide more credibility?
 
Just an extra tidbit...
 
Thanks,
Melanie
 


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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites
dancingdog

posts: 14

Apr 11, 2008 10:32 AM ET    Quote  Report Abuse
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Thanks for the input Melanie.  Other than customer testimonials, do you think its good to go? 
 
kris
Apr 11, 2008 5:52 PM ET    Quote  Report Abuse
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Hi Kris,

I`m thinking the headline is a little on the long side. Maybe you can make it a bit more concise?

Also, I don`t think the Mother`s Day angle eliminates part of your target audience. If anything, I think you could stand to expand on that angle in this particular press release (effectively making it more timely and "newsworthy").

Lastly, you might consider condensing the information about the company (it almost seems overwhelming in comparison to the "story angle") and placing it under a header, along the lines of "About Dancing Dog Design." Also, I agree with Melanie about the testimonials.

Now, a rather picky observation: some of your quotation marks point the wrong way and you have a few text formatting issues.

Good luck!

-Erika



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