I have worked on many many layouts for Magazines and weekly entertainment newspapers. You can do it all in a month, but it is a JOB. it`s not like getting together with friends and jamming something together... well, unless you want it to look like you jammed something together.
Anyway, make sure all the articles are written, photos are ready and all that. If your end is to sell ad space, I suggest having several "proofs" of the mag printed on a black and white printer and put together by hand. You can use this "mock up" to help sell the space. You can go so far as to place parts where the potential buyer`s ad would go. Give them every visual lead you can. People don`t understand how or where their ad goes or looks like unless you carefully and completely illustrate it.
You will also need technical data to seal the deal. How many copies? What`s the distribution area, how are they being distributed? You are going to have to convince the potential ad buyer that they really will be distributed. That`s one reason for needing a track record and not planning for profits for several years. You might also want to name the printer it will be printed with. Do they have a track record of printing successful mags? You`re going to have to provide a lot of information to convince new "media buyers" that you have a mag that people will read, and that they will have their ad viewed.
What guarantee does the ad buyer have that the production will go off correctly? What happens if his ad is messed up somehow? Printers and Graphic designers make mistakes. What if the distribution date is missed? A new mag typically takes several editions before it is a viable, income generating item. If no one is reading it, why would anyone pay $100 to place an ad in it? You`re going to have to convince people that this mag is worth reading... and is going to be read.
(sorry if some of my grammar is off... I am really busy and didn`t have time to proof read...)
-i`m late... i`m late... for a very important date... no time to say goodbye, hello... i`m late, i`m late, i`m late.
Vincent Wilcox (a.k.a. KRAKR)
My band: Letters Make Words