About 6 months ago I launched a line of baby/children`s products that fuse basic and luxury items with a tag line "For Ordinary People With Extraordinary Tastes". I designed every single item to be not only attractive, but functional and practical too. Some of my best creations are the innovative reversible Memory Foam stroller liners that not only protect stroller upholstery from spills, crumbs and other unmentionables, but also mold around the baby`s body for a very comfy luxury ride. My original Bandana Binky Bibs and Cuddle Bottle Blankets are also very eye-catching and loved by those who try it. Here is my dilemma... Since the launch, I opened a number of retail accounts who have placed several re-orders since, issued a press release, and exhibited at 2 expensive trade shows where many buyers (including a very large mass retailer) expressed serious interest in my products. I also managed to get some press. All of this should be turning into big $$$, right? Unfortunately this is not the case. Each time I try to follow up with the interested buyers from another state, they either do not respond, or say they already did their buy, and now they use poor economy as the reason. However, I find that each time I personally visit a local store with my samples or catalogs, they never turn me down and always place an order, because in fact my products and fabric prints are truly irresistible. Given that I am a one person operation with a shoe string budget, unique products and a great website who alone is working on branding, marketing, design and selling, I cannot possibly reach as many stores as I would like to get my company going. I do strongly believe in branding and name recognition and am working on getting my company name Tivoli Couture out there as much as possible. (If you are interested on how I came up with the company name, please read my “About Me” page on my website).
Should I be concentrating more on sales? I was also wondering if Google Ad Words can be the answer. Will paying for SEO, given my line of products help drive traffic to my website and help me get the word out? I feel like I’ve hit the dead-end. I send out numerous e-mails to retailers introducing my line, in hopes that reaching them via e-mail will not be as intrusive as calling them and distracting them from their business, but find that most just don’t reply. Can anyone analyze my steps and offer any advice? I know I have some great products with little or no completion, so how do I get noticed? I feel that my success is right around the corner.
Tivoli Couture - For Ordinary People with Extraordinary Tastes