Forums: Discussions for entrepreneurs and small business.

 

• Determine what keywords/phrases you want to target.
• Research them to see how much competition there is for each and if people are using them to search for your type of services.
• Modify your targeted words/phases.
• Incorporate them into your website... focusing on a couple on each page.
• Use them in your page titles, links, h1, h2...tags, bold text, alt imgae tags and content.
• Use them in your in-bound links (form other sites and especially from relevant sites).

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Even so, as an office admin I know that many jobs are spent working at full pace all day long. So it`s better not to be too dramatic on how much money people can save using the VA.

The other thing you might consider is to throttle back on the "jargon" terms. I know that the enterprise environment is filled with such things as "back office," "partnering," "internal customers," and yadda-yadda-yadda. But is that your target market? I`m thinking it likely wouldn`t be, given that most large corporations simply hire someone full-time.

On the other hand, many entrepreneurs have a work history on the production line, working a sales floor, or being lost in a cubicle somewhere in the twilight zone. They tend to have left all that to form a "real" business, dealing more in the blue-collar demographic. To that end, it`s more straight-talk rather than corporate subsitute language, y`know?

You`re going to be dealing not only with decision-makers, but with the single owner of the whole shebang. I`m thinking you could make your language more personable and friendly, adjusting away from the "worldwide conglomerate" language so often used in those big enterprise environments.

For example, your main heading is "Welcome to Totally Virtual." Great....what does that mean to me? I don`t know what a Totally Virtual is, and I assume I`m welcome, having clicked on the site. Your first heading on the main "landing page" is going to be strongly involved in SEO searching, indexing, and so forth. Why not give it some "oomph," and not just be generic blah?

So you could make the headline something  like:

In other words, you want to use your headings and bolding to have a conversation within a conversation. Your content should read well and send a clear message either in the detail, or when someone reads it without their glasses. See? :-)

Then, buried within the content should be yet another message, but this time sent to the electronic minds of the search engines. What would you like THAT message to be? Remember, you`re talking with a robot, not a human bean. :-)

It`s nice and clean, easy to understand and navigate, so no particular problems there. :-) The next issue is the "persuade me to..." actually use your services, get in touch, or whatever. That`s where the personality and sales comes into play.