Even so, as an office admin I know that many jobs are spent working at
full pace all day long. So it`s better not to be too dramatic on how
much money people can save using the VA.
The other thing you might consider is to throttle back on the "jargon"
terms. I know that the enterprise environment is filled with such
things as "back office," "partnering," "internal customers," and
yadda-yadda-yadda. But is that your target market? I`m thinking it
likely wouldn`t be, given that most large corporations simply hire
On the other hand, many entrepreneurs have a work history on the
production line, working a sales floor, or being lost in a cubicle
somewhere in the twilight zone. They tend to have left all that to form
a "real" business, dealing more in the blue-collar demographic. To that
end, it`s more straight-talk rather than corporate subsitute language,
You`re going to be dealing not only with decision-makers, but with the
single owner of the whole shebang. I`m thinking you could make your
language more personable and friendly, adjusting away from the
"worldwide conglomerate" language so often used in those big enterprise
For example, your main heading is "Welcome to Totally Virtual."
Great....what does that mean to me? I don`t know what a Totally Virtual
is, and I assume I`m welcome, having clicked on the site. Your first
heading on the main "landing page" is going to be strongly involved in
SEO searching, indexing, and so forth. Why not give it some "oomph,"
and not just be generic blah?
So you could make the headline something like:
Totally Virtual Saves you Time & Money!
If you`ve ever
wished you had a secretary, receptionist, organizer or all-around
"Help, I`m drowning!" person, then you`ve come to the right place!
Virtual Assistants (VAs) are fast becoming the solution to chaos for
small business owners and entrepreneurs everywhere.
What is a VA?
(more about the definition)
In other words, you want to use your headings and bolding to have a
conversation within a conversation. Your content should read well and
send a clear message either in the detail, or when someone reads it
without their glasses. See? :-)
Then, buried within the content should be yet another message, but this
time sent to the electronic minds of the search engines. What would you
like THAT message to be? Remember, you`re talking with a robot, not a
human bean. :-)