I`m thinking you should focus the media kit on the coupons, then.
There`s a lot of explanation about the forums, but for a quick look at
what it is you`re offering, it`s just too much stuff.
I think you can get folders printed with whatever you want. Maybe a
black glossy folder, the kind with a pocket on each side and a slot for
your business card. Have your logo and a nice graphic, with the name of
the company on the front.
Inside, a nicely printed cover letter explaining the company, what
you`re doing, and how it helps someone. On the other half in the
pocket, you could have some examples of downloadable coupons, a list of some of
your customers, and perhaps a quality screen capture of the central
"action" page on your site.
Just an idea...we don`t use media kits. :-) But I`m thinking like a
busy person in a news organization. Not a lot of time, big stack of
stuff on the desk, and so you`ll want something simple, self-contained,
that they can hand off to someone else.