Help with Media Kit for a new startup

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LogoMotives

posts: 772

Oct 16, 2008 9:37 PM ET Quote Report Abuse

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Thanks Rich!

Glad you found the article useful. - J.

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Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

workingcanuck

posts: 10

Oct 22, 2008 10:34 PM ET Quote Report Abuse

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Sorry for not responding earlier I had a presentation to get ready for the other day. To answer your question Craig I`m definitely selling a service above most others while it is basically a coupon site with a forum where the potential lye`s within the local coupon section. When I sent out the invite to retailers it was the opportunity to utilize our forums for free.

While the forums will always be free overtime certain features will become pay per use. Only affecting merchants such features will be the use of sticky post and calendar functions which will both have a very nominal fee in essence that any manager or associate would be able to utilize without need to expense back to the employer.

Our local coupon section will naturally be where our bread and butter will be. As we will be charging merchants to carry their coupons upon our site in order to gain more exposure as we will be aggressive within the community to promote our site and their brands.

Were basically using the forums to drive traffic to the parent site upon launch in order that were showing a basic demographic of users and traffic already built to the site, in essence making the selling aspect easier as will have numbers prior to launch or at least that the plan. While the intention of the forum is to drive traffic it`s also plan to to maintain the forum for a low cost alternative to advertising for managers vs. the local coupon section in which will require in majority of cases the owner or head office to sign off upon.

Hope this helps clarify our intentions,

Rich

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http://www.ThriftyPockets.com Coming Soon!
Visit http://www.thriftypockets.blogspot.com for our latest updates!

CraigL

posts: 9051

Oct 23, 2008 2:59 AM ET Quote Report Abuse

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I`m thinking you should focus the media kit on the coupons, then. There`s a lot of explanation about the forums, but for a quick look at what it is you`re offering, it`s just too much stuff.

I think you can get folders printed with whatever you want. Maybe a black glossy folder, the kind with a pocket on each side and a slot for your business card. Have your logo and a nice graphic, with the name of the company on the front.

Inside, a nicely printed cover letter explaining the company, what you`re doing, and how it helps someone. On the other half in the pocket, you could have some examples of downloadable coupons, a list of some of your customers, and perhaps a quality screen capture of the central "action" page on your site.

Just an idea...we don`t use media kits. :-) But I`m thinking like a busy person in a news organization. Not a lot of time, big stack of stuff on the desk, and so you`ll want something simple, self-contained, that they can hand off to someone else.

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