Help with Media Kit for a new startup

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workingcanuck

posts: 10

Oct 14, 2008 7:34 PM ET Quote Report Abuse

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We`re in some need of advice here with a media kit. We`re a brand new startup which hasn`t even officially launched as of yet although we did get our forum up and running thanks to suggest by another member on SN. In order to try and generate some traffic before we officially launch the parent site.

So naturally when we launched our forum we made friends and contacts aware of it which drove some traffic but no one is willing to post so the other night I decided to turn to the retailers and start introducing some of them to ThriftyPockets.com in hopes this might get people more active with the forum. Today I come home to find two larger national retailers contacted me back requesting a media kit.

How do you go about writing up a media kit when your just starting out?

Thanks in advance,

Rich

-------------------------

http://www.ThriftyPockets.com Coming Soon!
Visit http://www.thriftypockets.blogspot.com for our latest updates!

CraigL

posts: 9051

Oct 14, 2008 8:40 PM ET Quote Report Abuse

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Hi Rich,
Do you have a business plan put together?

PRPro

posts: 441

Oct 15, 2008 8:37 AM ET Quote Report Abuse

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Hi Rich,

You may want to check http://www.startupnation.com/articles/1242/1/media-kit-small-business.asp for more information.

Hope this helps,

Melanie

-------------------------

Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

workingcanuck

posts: 10

Oct 15, 2008 9:16 AM ET Quote Report Abuse

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Good Morning Craig and Melanie,

First thank you both for your responses. Craig I do have a business plan in place but not sure on how to turn that into a marketing kit please advise. Certainly I can use elements of the business plan such as executive summary and business summary. The problem I`m more running into is cold hard facts & stats when their requesting current customers, demographics, and marketing of the site as this is all in the pre-launch stage at this point these are only future speculations and plans for the site.

I look forward to your replies,

Rich

-------------------------

http://www.ThriftyPockets.com Coming Soon!
Visit http://www.thriftypockets.blogspot.com for our latest updates!

CraigL

posts: 9051

Oct 15, 2008 2:49 PM ET Quote Report Abuse

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Alright, from what you`ve said I`m thinking that the reason you`re having problems with a marketing kit is that you don`t yet know what you`re marketing.

The reason I asked about a business plan was to then ask you what you have in that plan in terms of target market, unique selling proposition, branding, demographics, and so forth. You`ve said you have the same problem there, as in this marketing kit.

So: There must have been a morning when you woke up, sat up suddenly and said, "Holy Cow, have I got An Idea!" :-)

What was that idea? How did you visualize your New Idea at the moment of inspiration?

workingcanuck

posts: 10

Oct 15, 2008 10:30 PM ET Quote Report Abuse

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Good Evening Craig,

I`m not sure if the problem is either the vision or the marketing of ThriftyPockets.com the problem lies more in the speculation aspect with all due respect I could say the company will gross 1 mil. next year where in reality we might only pull down 10k. These two companies are asking for actual numbers which in pre-launch are hard to determine and I care not to throw caution to the wind.

If you asked me what my current employers demographics where I could nail it right down to the head however my current employer has been in business and I`m use to our demographics. So in all due respect how do you go about figuring out these details in a new company.

I truly appreciate your time and response Craig,

Rich

-------------------------

http://www.ThriftyPockets.com Coming Soon!
Visit http://www.thriftypockets.blogspot.com for our latest updates!

CraigL

posts: 9051

Oct 15, 2008 11:17 PM ET Quote Report Abuse

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Well, here`s the thing Rich,
A media kit is basically an all-in-one package of "something" that the press can go home with to fully understand your company. It might be a folder with a bio sheet, fact sheet, some numbers, and on. But it might also include sample products or a sample of something.

In other words, I don`t have more than 10 seconds to talk with you as we`re catching different flights, so I ask for a media kit and give you my business card. What "should" happen is that by reading that kit, I get a comprehensive understanding of what you`re doing, selling, who you are, and what`s in it for me.

Before you can do such a thing, you have to have some clarity on exactly what it is you`re doing. See? And that`s the thrust of my questions. I can`t really say much about "how to write" such a kit, other than as a writer, I would want to know what it is YOU want to say. :-)

LogoMotives

posts: 772

Oct 16, 2008 5:14 PM ET Quote Report Abuse

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Check out my own very customizable marketing/media kit. In fact, I`m sending out several today to potential clients and a couple of media contacts who have asked for additional information about my business for possible articles.

- J.

-------------------------

Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

workingcanuck

posts: 10

Oct 16, 2008 7:01 PM ET Quote Report Abuse

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Hello again Craig,

So basically it`s nothing more than a resume for your business. Is it ok then for me to use my projections from my business plan seeing how I am a start up with maybe a comment of based of future projections or maybe something along the lines of our targeted customers will be XYZ?

Thanks again Craig for your time and your help it is appreciated.

Jeff great article very informative and I love the idea of a customizable marketing kit so I had to throw a vote in for you with SUN best of luck in the competition.

Rich

-------------------------

http://www.ThriftyPockets.com Coming Soon!
Visit http://www.thriftypockets.blogspot.com for our latest updates!

CraigL

posts: 9051

Oct 16, 2008 7:43 PM ET Quote Report Abuse

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Well, it`s not really "just a resume" of the business. That`s a dry list of facts, mostly relating to time.

The media kit is more a biography of the business. A biography is different from a resume, right?

But that still doesn`t solve the problem: what are you trying to sell? Are you selling your business? Are you selling a thing? Are you selling a service? Are you selling your time?

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