Hi Jay,
I looked over your site. Looks good and easy to navigate. Only problem I saw though was a lot of text. Not only a lot of text, but really long passages. Try rewriting the text with bulleted points rather than long winded text.
Also, I would delete the franchise and disclaimer section. Takes away from the "Fun" feeling you are trying to create on your site. Besides, franchise issues should be covered in private communication between you and a prospective client. Just put a short blurb on your site that franchises are available.
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The older we get, the more excuses we make for not chasing after our dreams. But truth is, goals are attainable at any age.