Y`know, this reminds me of the music industry and how bands got recording contracts, way back 80 years ago, versus today.
Back before the mega-recording companies, a band would form and go out
to play. They`d travel everywhere, living in fleabag hotels, sleeping
on a bus or in cars. They`d play any venue at all, usually for a
percentage of the door.
Along the way, they`d save up enough money to record 1 record (two
sides, as a single). If they were lucky, they`d meet someone on the
road who`d lend them the money for that one recording.
From there, they`d press the record and sell it at the location they
played. One by one, they`d sell the record. Then they`d make another
With all this nightly playing, they also came to understand the
audience, learned what went over and what didn`t, perfected a show
based on tiny changes each night, and becamse super proficient at
meeting exactly the market desires.
When they`d been selling actual records everywhere, developing a name
on the road, and hopefully having the record played on a few radio
stations, THEN a recording company would step in with a possible
Today, a band goes nowhere, does nothing, and starts by trying to come
up with the money to record a disk. Then they try and try to find a
mega-recording company to sign them. They then get a huge financial
advance (which is paid back out of any and all revenues for the next
The recording company hires writers, show developers, and puts the band
out in a small concert tour. It`s entirely up to the company to handle
publicity and advertising. If the band doesn`t hit immediately, they`re
dropped---still owing all the advance money.
In my opinion, the best position to be in is where you already have a
proven product, don`t need the "mega company" and can pick and choose
who you "might allow" to get involved with an already-succesful venture.