There was a show on the Food TV network, which may still be going on. I
dunno. Anyway, it was about a mom and her two daughters who decided to
start a food business. Instead of dying and leaving them money, she
felt it would be a whole lot more fun to take that future inheritance
and build a business.
They had some frozen dinners based on mom`s recipes, and the show
followed them through everything. It cost them about $50,000 for the
The big issues involved:
- Finding a commercial kitchen who would prepare the food in bulk based on the recipe and ingredients.
- Even with the commercial kitchen, there were FDA approvals and other licensing issues involved.
- Developing a package, which entailed a design company. They had a design then went around showing it to potential food chains.
- The design they chose and spent $10K on, turned out to be a
problem for all the store reps, so they had to scrap it and make
- They invested in a new technology out of Europe for freezing in
pouches, to make for easy preparation by the end buyer---the home
- They also invested nearly $20K to have a booth at a high-exposure trade show in New York.
It took nearly a year, or maybe more, filled with adventures. The mom
and daughters had a rollercoaster ride, lots of fun, huge stress, many
worries, and all came to be much closer. One of them was an accountant
or business woman, so she handled the finances. Otherwise they would`ve
gone broke, or had to hire an accountant.
Finally, as a result of the trade show, it looked as if they`d gotten a
contract with the Pentagon to put their frozen dinners (Italian food)
into on-base stores around the world. They figured it would take them
more time to break even.