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You guys are to funny! It was easy to work with Kim because she explained what she wanted. I listened to her and delivered. I have been doing marketing and advertising for over 20 years. We worked it out and her ad came out great. I was happy to help.
By the way, I will be having fun on my Southwest Airlines trip to sunny California. I have worked so hard for this and it was a great last minute perk. Thank you Start Up Nation.
bridalchic
BridalChic?
What possed you to come to California??
Choose another state... please... California... is lame... I live in California... Go to Florida or NY for that matter.. make your vaction worth while...
California is not what you think it is... but if you want to see what it`s about be my guest....
California is HOT when you live on the East Coast. I did hestitate after everyone was suggesting I go to Hawaii. We have family there and only get to see them once a year. This year was going to be tough planning seven of us to fly out there so the free tickets were perfect timing. We will have fun anyways. Sorry to dissappoint you.
bridalchic
Bridalchic, et al. (and particularly Rich)
With such a strong endorsement from Kim, what about showing us what you did? Do you have a website where you could post your work?
Rich: What about an area in the community where this type of work could be linked, displayed? Sort of an on-line e-mall for services, etc. by members?
I know you`ve asked in several threads as to how to generate more interaction and connection among the members for people looking and people offering.
Rich is there a place to post pics?
bridalchic
I may be INCREDIBLY late to the table on the ad design discussion.
I`m confident in BridalChic`s Ability to develop a good advertisement
As long as you follow the 3 rules for success in advertising you`ll be fine.
1. Say the Right Thing
2. To the right people
3. Enough times to cause them to take action (doing business with you)
The magazine (though I`m not familiar with it) would seemingly be the right people. The sales rep can help you identify how often to run your ad. My guess would be each and every time it`s issued if it`s a monthly.
But most importantly. Say the right thing. Be sure your ad (whoever designs it for you) answers the most important question to potential customers. WHY?
Why do they need your products
Why should they do business with you
Make sure your headline offers a benefit statment (again answering why) to the magazine reader.
Make tell them what it is you want them to do... The "Call To Action".
Examples of these might be
"Call Now"
"Visit our website"
"sign up for our catalogue"
You`d be surprised at how many ads don`t do this. Next time your looking through a newspaper, look at all of the ads (usually local small businesses, sometimes big companies with marketing departments and advertising agencies ACK!) that don`t answer the why question, don`t offer a benefit statement headline and don`t offer a specific and easily identified call to action.
Best Wishes and Please share your results with us.
Hey, good ideas right here eh. I am also in need of a print ad and by reading this thread gave me an idea that I think can really help. Thanks guys.
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