... Your product is in a similar category as the earthborn & handmade products I provide on my own site. In general they are decorative and typically not something people hunt for. Generally these types of items are impulse buys.
First I would say the site you have currently built doesn`t answer the buyers question... Why do I need your product? What makes your product better than a similar product found in a local department store?
You describe the product well, but the copy writing doesn`t make me believe it`s difficult to find elsewhere. I admit, my own site is still developing its "hook" also. But your question is, how do I get people to buy?
Secure transactions is a must.
More choices would be good too, but that doesn`t address "getting sales."
really I think it`s all about your marketing efforts.
Vincent Wilcox (a.k.a. KRAKR)
My band: Letters Make Words