Forums: Discussions for entrepreneurs and small business.

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http://www.christian-business-opportunities.org

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http://www.christian-business-opportunities.org

@Scott: you be the dude! That`s what I was asking and your most excellent follow up has me flagging for later as I`m intrigued ... bright shiny object! LOL Thank you!

I dunno....asking how to add "content" is like asking how to market, isn`t it? Or maybe, "How can I be interesting?" 

What I`ve seen happening over the past long time is a growing belief that if we take a complex concept and reduce it down to a word or two, "somehow" that instantly simplifies the concept itself. Just by calling "the art of writing" content, it makes it appear as if a) "content" is a thing, and b) you can go get that thing at the local store.

We could ask, "How do I get charisma?" or "How can I get rich?" The answer, of course, would be "just get some charisma into your life," or "get some money into your life."

There`s no such thing as "content." It`s an adjective for ALL the material that goes into conversation, blogs, posts, videos, music, art, graphics, and every other form of communication. You can buy a shirt, but the "content" is the person wearing that shirt. By calling a person "content" does that make it easier to understand people, a person, or how to "get" a person?

The bottom line is that if you have something to say about your product, then say it. When you`ve said it (written it), is it interesting? If not, then you likely could take some courses in a local community college about creative writing, copywriting, debate, rhetoric, logic, language, and so forth.

Or....you could hire a writer. :-)

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I ditto Craig`s comments as well.  The question you shouldn`t be asking is "how can I add content?"  It`s "how should I improve my content?"  You already have a site full of content.  I recommend not focusing on the word itself.  It sound`s like you`ve been reading about marketing and such (which is great), but you`re taking "content" too literally.

Try to put this knowledge in context with your business.  How can you improve your copywriting?  Is it saying the message you want it to say?  How can you improve your sites graphics or navigation?  How can you improve your brand presence?  Etc...  These are all questions about the content your already have that makes up your business.