I would be cautious about advice that tells you that certain html tags are not effective. Think about it. HTML tags are within our control of using it for good on-page SEO. So if a given tag has a change to have any weight whatsoever to the search engines, then we would be shooting ourselves in the foot for not using it.
I use meta keywords, meta description, title, h1 tags for starters. Why not? It`s there. It`s my chance to show the SE`s that my site is unique and adds value to the Internet space. Without HTML tags, what would the SE`s use to determine the main keywords from the secondary keywords and from the other words on a page?
krakkenseo9/29/2008 11:09 PM
We work with established small to medium size businesses that are in the position to invest in improving the results of their online presence.
Let me ask you three questions.
1) What is your cost per online visitor?
2) What is your revenue per visitor?
3) What is the lifetime value of your customer?
I will cut to the chase on the SEO/SEM efforts to focus on increasing your bottom line.