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marklosey

posts: 9

Apr 09, 2007 3:41 PM ET Quote Report Abuse

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Correction: Yahoo is no longer a bid only system. They have put a variety of other means into the ad ranking system as of the recent updates. The entire interface, ad bidding and ranking system has had a complete overhaul.

Article on recent changes.

Chuck

posts: 340

Apr 09, 2007 4:00 PM ET Quote Report Abuse

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Thanks Mark - should note that the original post was from April 2006, well before Panama launched, but you`re right, Yahoo has now launched a catchup release that shifts their ad serving to a relevancy-based system.

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chuck fuller

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