Has anyone had success licensing to a major retailer? I am very early on in the product development stage, but ultimately I think that I am going to try to license my product to a major retailer.
How much ammo do I need to approach a major retailer? My plan at this point is to sell directly to the consumer, use this sales data to approach small independent retailers, and then use that data to approach a major retailer. Is this a decent strategy? I have heard that independent inventors struggle to be taken seriously sometimes.
Any advice on the subject would be greatly appreciated