Forums: Discussions for entrepreneurs and small business.

Has anyone had success licensing to a major retailer?  I am very early on in the product development stage, but ultimately I think that I am going to try to license my product to a major retailer. 

How much ammo do I need to approach a major retailer?  My plan at this point is to sell directly to the consumer, use this sales data to approach small independent retailers, and then use that data to approach a major retailer.  Is this a decent strategy?  I have heard that independent inventors struggle to be taken seriously sometimes. 

Any advice on the subject would be greatly appreciated

Thanks,

Clay